We believe that scalable audience targeting cannot be achieved through internet browsing behavior alone. Behavioral targeting, while an improvement over mass advertising, is still struggling to deliver upon its promise to Advertisers and Publishers alike. There are two main reasons for the limited yield on improved performance: an over reliance on browsing data and a lack of identified online users. ClearSight Interactive has bridged the divide between offline and online consumer marketplaces by geographically locating the largest volume of online users in the industry. Our proprietary technologies have intelligently located over 100 million online users down to neighborhoods enabling marketers to use proven offline data to target their audiences. And we do this in a way that aggregated audiences de-identifying specific individuals to protect user privacy.
