Recent News

ClearSight Unveils New Audience Targeting Method for Display Advertising
June 28, 2010

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ClearSight Unveils ClearTrigger
June 16, 2009

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ClearSight Announces Company Launch
February 26, 2009

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Al Gadbut - Chairman and Co-Founder

Al Gadbut is the Chairman and Co-Founder of ClearSight Interactive. In his role, Gadbut serves as a visionary leader for the organization and its technological development in collecting, appending, and identifying online users.

Over the last 12 years, Gadbut has held management positions in both biotech and high-tech industries. Gadbut is the founder of AcquireWeb, an inudstry-leading Email Append and Postal Append data enhancement company. Prior to founding AcquireWeb, Mr. Gadbut developed the product delivery, fulfillment process and best practices for Email Appending while employed at Responsys, an online direct marketing service provider.

Prior to joining Responsys, Mr. Gadbut was the Director of Business Development for Bio-Protocol an o nline Bioscience information portal. Before his involvement with information technology companies, Mr. Gadbut held a Senior Scientist position in the Department of Molecular Pharmacology at MetaXen, a company focused on streamlining the drug discovery process. Mr. Gadbut has held faculty positions in the Departments of Medicine, Cardiology at University of California at San Francisco and Harvard Medical School in Boston. Albert Gadbut holds a B.S. in Biology from Northern Illinois University, a Ph.D. in Neuroscience from the University of Illinois and completed a Post Doctoral Fellowship at Harvard Medical School.


Tom Alison - Chief Executive Officer

Tom Alison is recognized for multichannel marketing expertise and new media innovation. His career has been the definition of convergence creating new media products and applications integrating database marketing across multichannel retailing, TV and online shopping, interactive advertising,  search engine marketing and inbound/outbound telemarketing.  

He began pioneering targeted online advertising back in the 1980’s (before Al Gore invented the Internet) setting up the ad reservation system and many online shopping applications for Prodigy. He continued developing, evolving and integrating online, telephone and television marketing applications including being a co-recipient of patents for addressable TV advertising.

A Harvard MBA and proven strategic thinker, Tom has demonstrated leadership, creativity, and problem solving across a wide range of companies and business verticals. He is experienced both in agency and client-side roles serving formerly as SVP Strategic Development of SendTec (now Acquirgy), a direct marketing agency; VP Direct Channels for infoUSA (now infoGroup) a leading marketing data provider; EVP Sales and Marketing at NordicTrack in the hay-day of fitness marketing; and EVP of Home Shopping Network in its formative years. 

Tom also led his own firms serving as President of IMpower Corp. and IMMI Productions working with many advertising agencies and their clients, media and communications companies, direct marketers and multi-channel retailers including  ABC/Disney, AT&T, Avon, Brylane, CBS, Harlequin Books, LG Group, MasterCard, Microsoft, PBS, StoreSearch and Time Warner among others. 


Tim Daly - SVP, Marketing Operations and Co-Founder

Tim Daly serves as President and Co-Founder of ClearSight Interactive. Daly oversees that daily operations of ClearSight Interactive, bringing over 12 years of direct marketing and internet marketing experience having served in leadership roles with Fortune 500 companies both on the Agency and Client side.

Prior to founding ClearSight Interactive, Daly served as a Senior Vice President of Interactive Services with Unreal Marketing where he oversaw the interactive services team that was responsible for the planning and execution of online marketing campaigns for David's Bridal, JP Morgan Chase, SpeedoUSA, and Calvin Klein. Prior to Unreal Marketing, Daly held similar responsibilities for SendTec, where he founded the companies search engine marketing and media planning divisions. Within a three-year time span, the division began servicing over 100 online marketing campaigns for major companies including: Intuit, Orkin, Bed Bath & Beyond, Oriental Trading Company, Skype, uBid.com, and Columbia House.

Before moving to the agency side of the business, Daly held various senior management positions within Office Depot’s catalog and interactive divisions, overseeing and developing acquisition marketing programs for both online and catalog sales channels.

Daly holds a B.S. in Business Economics from SUNY at Oneonta, where he earned the President’s Medallion as valedictorian of his departmental class. He also earned an M.S. in Marketing from the Lowry Mays School of Business at Texas A&M University, graduating with honors.

 

Paul Benjou - VP, Business Development

Spanning a 30+ year career in media and agency management, Paul moved through the ranks of major agencies to include McCaffrey & McCall, Grey, Y&R, Ketchum MacLeod & Grove, FCB/Leber Katz Partners and IPG’s DraftWorldwide.

At Leber Katz Partners, as SVP/Director of Media, Paul established and built a national broadcast network group while maintaining vigil over all media operations.  His move to Doyle Graf Mabley expanded his responsibilities to EVP/Director of Media, Marketing and Administration.  Blue chip clients at DGM included JP Morgan (Worldwide), Haagen Dazs, Swissair and Hilton International.

In 1988 Paul founded Group One Communications, a media counseling group dedicated to an exclusive client base.  Services included both traditional media reviews as well as migration planning into the interactive and digital arenas.  The firm also conducted agency reviews and Change Management planning for direct media clients and the restructure of media operations.  

Paul managed Group One through 1998 when he joined DraftWorldwide.  As SVP/Group Media Director and a member of the agency’s Executive Committee, Paul was the architect for the structure and launch of the direct agency’s Internet operations, and was focused on Business Process initiatives.  As liaison with Interpublic Group’s (IPG) Corporate offices, Paul drove the agency’s digital interface with all IPG holdings. Paul has senior involvement with Process Management change across a wide spectrum of agency and marketing groups.

At Mediaplex (2001), Paul’s responsibilities, as Director of Client Services, focused on management of the New York office and building the ValueClick (NASDAQ:VCLK) digital brands across direct clients, agencies and publishers.

In 2006, Paul joined Universal McCann’s Digital Communications Practice as SVP/Global Digital Director, overseeing 70 + Johnson & Johnson agency brands. As VP and Director of Strategic Development at Datran Media, Paul oversaw a team dedicated to growing the Datran performance platforms across major agency and blue-chip client brands.

Paul hails from Baruch College (CUNY) in New York.  He resides in New York and as time allows he spends it pampering six Shih-Tzus, or photographing remote destinations.